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Today Layar, which was first launched in June 2009 in the Netherlands, has finally arrived on the iPhone. If you have an iPhone 3GS you will now be able to experience the concept of augmented reality. It’s free and available globally through the App Store! I'm intrigued by Layar as the ability to overlap footage with directions, discover restaurants, places of interest and much more is useful and innovative! I'm interested to read more feedback on this to determine whether this is a game changer or whether it's still too soon for augmented reality to receive mainstream adoption!